Apple Announces Exciting Changes to Podcast App

Photo by  Jaz King  on  Unsplash

Photo by Jaz King on Unsplash

  • At WWDC19, Apple announced that iTunes will be replaced this fall with separate apps for Music, TV, and Podcasts

  • Apple’s Podcasts app will be available as a desktop app with the release of macOS Catalina

  • Machine Learning capabilities will allow for full-text search in the Podcasts app, pulling quotes from podcast transcripts.

On Monday, Apple made multiple announcements at its annual developers conference that will be of great interest to podcasters. One of the most anticipated announcements at WWDC19 involved Apple’s plans to retire iTunes with the release of macOS Catalina this fall. After 16 years, the desktop app will be replaced with three media apps familiar to iOS users: Apple Music, Apple TV, and Apple Podcasts.

While a podcast-specific desktop app may sound rather underwhelming, Apple buried the lede in terms of the advancements to the Podcasts app on both desktop and mobile. With the release of macOS Catalina and iOS 13 this fall, Apple Podcasts will feature advanced search capabilities, courtesy of machine learning.

Users will now have full-text search capabilities, allowing them to search for phrases within the podcast itself. Search results will pull quotes from the transcript of the podcast, allowing for extremely specific searches to help users identify the exact content they’re looking for. This is another great example of how the SEO value of podcast content continues to skyrocket.

These changes are expected to take effect with the wide release of Apple’s new operating systems this fall. In the meantime, it behooves podcasters to consider their content from the most granular of levels. Is your keyword strategy trickling all the way down to your recordings?